UX / UI Design | Ruta Perfecta | APP
"Ruta Perfecta" is an app that connects people with similar travel routes, like commuting to work, school, or other frequent destinations. The goal was to create an intuitive and user-friendly interface to help users easily find and join groups with common travel interests, facilitating the creation of shared routes. Key Features: User Research: Conducted surveys and interviews to understand user needs and pain points. Wireframes and Prototypes: Developed low and high-fidelity wireframes for rapid iteration and feedback. Visual Design: Clean, modern design using colors that evoke trust and community. Usability Testing: Ensured intuitive and efficient navigation through user testing. Core Functions: Schedule coordination, meeting point selection, and shared transportation costs to promote economical, social, and eco-friendly travel.